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Tinley Park, IL December 14, 2009 -- Vidsense today announced a new audience milestone for its Video Snack Network.
According to Vidsense CEO Jaffer Ali, “A recent review of the 20,000+ safe-for-work publishers in our network reveals prospective audience reach now totaling more than 11 billion page views per month, making Vidsense the Web’s safest, most scalable online branding solution.”
Trading on the public’s insatiable desire for video entertainment, Vidsense generates audience responses in scale through the use of video content instead of traditional display advertising. This scale is achieved by placing thumbnail invitations to view licensed video clips (video snacks) on compatible sites across the Vidsense Video Snack Network. When a viewer (video snacker) clicks on a Vidsense thumbnail, he, or she is immediately transported to a special landing page owned and operated by a Vidsense advertiser, where an embedded Vidsense video player serves up the chosen clip. The video snack is then consumed within the safe, exclusive confines of that advertiser’s branded surroundings.
Mr. Ali continues, “Online marketing success is all about audience reach. Rather than brands trying to reach consumers hit-and-miss in an unchecked, highly toxic media universe, we offer a safe, effective way for consumers to reach brands instead. And with more than 11 billion page views per day across our network, we’re now able to guarantee delivery of millions of self-qualified visitors to our advertisers each and every day.”
Says Ali, “This is in stark contrast to the illusory “reach” attributed to banner ads that few people see, and even fewer respond to. With consumers now equipped with the means, motive, and opportunity to avoid ads at any cost, Vidsense turns the tables on traditional advertising theory and practice by engaging prospects on their own terms with proven content that has withstood the test of time.”
He concludes, “Common sense dictates that trying to target consumer behavior in the rear-view mirror is a fool’s errand. We’ve proven that it makes much more sense to simply tap behavior that we know for certain already exists and let that behavior express itself in scale on behalf of our advertisers.”
For more information, contact:
Mary Kolacki, Director of Communication of Vidsense
M,Kolacki (at) Vidsense (dotcom)
708-478-4500 ext. 109
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